Orinoco Coffee - named after the river Orinoco in South America, believed to be the source of where Colombian coffee first originated - are speciality coffee roasters, offering a range of responsibly sourced, fair-trade, roasted Colombian coffee beans and coffee paraphernalia.  

The client is looking for a new brand identity to roll out across a variety of brand touch-points including their packaging and their delivery vehicles.

Orinoco is sold and distributed all across the world, and competes with some of the biggest global coffee brands out there. As a result, the brand identity must be simple and legible for customers from various different countries. The amount of brand collateral that Orinoco need to produce is mind blowing, so they want a brand identity that doesn't rely on multiple textures or colours. A simple monochrome crest or emblem would work perfectly.

The client would like to see how their brand could rollout across a series of marketing collateral, such as social media tiles and posters.

Orinoco's customers are mostly in the late 30's - early 70's, with some additional income to enjoy some premium coffee. They mostly drink their coffee through third party suppliers and cafes, but also buy a huge amount of retail product, such as ground and non ground coffee beans, strainers, cafetieres filters, mugs and other merchandise.