SEEN is a platform for the South West’s creative community, supporting pioneering, original, and independent arts. Initially the client saw that there was a gap in the market to promote local artists. Although primarily music focused, they also feature exhibitions, fashion and various other aspects of culture.

The platform started life as a simple blog in 2015. The blog promptly evolved into a full creative listings website, and eventually the print quarterly magazine was added in 2018. The quick growth and success of the platform now means they are in need of a new brand identity to reflect the cutting edge, experimental nature of what they do. The brand must be bold and engaging to ensure it attracts the attention of the arts community, both locally and worldwide.

Use this brief as an opportunity to experiment with some innovative concepts. The client is very open minded and would like to see you use some serious creative flair to deliver this brief, so don’t be afraid to push this one. You also have the chance to flex some layout skills on this brief, so make sure you bring your typographic A game!

Start by working up some logo concepts that really pack a punch. Then look at putting together some dynamic colours and typography to compliment your brand. Once you have something you’re happy with you can start trying out some print and web layouts, marrying some sharp photography with the fresh fonts you’ve picked out.