Brand & Identity

Brand and poster series for a high-end outdoor clothing and supplies company

Brand and poster series for a high-end outdoor clothing and supplies company

Submit to brief

WITH DESIGNER

James Ewin

Founder and Managing Creative Director at ORCA, purpose-driven, challenger brand agency based in Bristol, UK

On team

TAGS

Outdoors, Adventure, Clothing suppliers, Brand, Sleek, Professional

Brief overview

Sureridge is a high-end outdoor clothing and supplies company based in Upstate New York, US. The company supplies top of the range products which promote and enable an adventurous outdoor lifestyle. Sureridge products are once in a lifetime purchases, as the quality is so good.


They require a new brand identity and a set of Point of Sale (POS) posters, which will set precedent for how the brand rolls out across the store, the online shop and across various pieces sales collateral. The new brand and poster series must evoke the thrill of outdoor sports and activities, while giving a brand impression that is nothing less than the highest quality. Think Ralph Lauren brand image meets Patagonia quality.


The new identity must outline a set of typefaces and a primary colour palette which can be used across all brand communications. The client would also like to see some variants of their logo mark, offering a few alternative crest or badge options which may be suitable for clothing, products and other merchandise.

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SUBMIT WORK FOR FEEDBACK

FOUNDATION LESSONS

CO-WORKING / FEEDBACK SESSIONS

MEMBER-ONLY BRIEFS & CHALLENGES

CONNECT WITH LIKEMINDED CREATIVES

FREELANCE OPS + JOB ALERTS

GET YOUR PORTFOLIO REVIEWED

Creative Direction

Creative

Direction

Odele Logotype by Ross Bruggink for Buddy-Buddy

Global Lighting by Steve Wolf

Patagonia Ad campaigns

Anotehr Escape magazine - creative direction

Deliverables

Timeframe

Logo / brand identity

Poster / billboard design

-

2.5

DAYS

This is the typical timeframe a project like this would be expected to be completed within

Timeframe

Pro response

This brief has been completed by Pro designer:

This brief has been completed by Pro designer:

James Ewin







Briefbox Plus

Join our community and get direct mentor access for just £10/month

  • SUBMIT WORK FOR FEEDBACK

  • LIVE LESSONS & INDUSTRY TALKS

  • CO-WORKING / FEEDBACK SESSIONS

  • MEMBER-ONLY BRIEFS & CHALLENGES

  • CONNECT WITH LIKEMINDED CREATIVES

  • FREELANCE OPS + JOB ALERTS

  • GET YOUR PORTFOLIO REVIEWED

  • MONTHLY 1:1 MENTORING (Plus Premium)