Mixed discipline
Submit to brief
WITH DESIGNER
![](https://framerusercontent.com/images/7bdUEi2YX215TY4dQtwvAYgRhk.jpg)
Max Harding
Max is Senior Designer at UK agency; ORCA, he is also the founder of clothing label; Naopako
On team
TAGS
Coffee, Roastery, Boutique, Brand, Packaging
Brief overview
Orinoco Coffee - named after the river Orinoco in South America, believed to be the source of where Colombian coffee first originated - are speciality coffee roasters, offering a range of responsibly sourced, fair-trade, roasted Colombian coffee beans and coffee paraphernalia.
The client is looking for a new brand identity to roll out across a variety of brand touch-points including their packaging and their delivery vehicles.
Orinoco is sold and distributed all across the world, and competes with some of the biggest global coffee brands out there. As a result, the brand identity must be simple and legible for customers from various different countries. The amount of brand collateral that Orinoco need to produce is mind blowing, so they want a brand identity that doesn't rely on multiple textures or colours. A simple monochrome crest or emblem would work perfectly.
The client would like to see how their brand could rollout across a series of marketing collateral, such as social media tiles and posters.
Orinoco's customers are mostly in the late 30's - early 70's, with some additional income to enjoy some premium coffee. They mostly drink their coffee through third party suppliers and cafes, but also buy a huge amount of retail product, such as ground and non ground coffee beans, strainers, cafetieres filters, mugs and other merchandise.
![](https://framerusercontent.com/images/PIDUeLVwqrs8f3f5qNGnHFRaE.png)
Cafe Branding by Will Dove
![](https://framerusercontent.com/images/RWkJHsfTBR1gCdgirrlJh1or6JU.png)
Charlies Bagels by Jay Master
![](https://framerusercontent.com/images/Ee2qV5wLbwglHKWg1qiuJDTumVk.png)
Fairisle Coffee Co - Cold Brew by Steve Wolf
![](https://framerusercontent.com/images/NG4CEFsBIaKEcxLAPN6lfM8XmZs.png)
Logo System Design by Emily Melling
Deliverables
Logo / brand identity
Product packaging
Poster / billboard design
2.5
DAYS
This is the typical timeframe a project like this would be expected to be completed within
Pro response
Max Harding
![](https://framerusercontent.com/images/khixzhxcpky3Ms114sI04jb5ses.webp)
![](https://framerusercontent.com/images/z3ET8HwP9be548sWjz7hDpyvmZI.webp)
![](https://framerusercontent.com/images/rom5wVclXWl2Q9VuzsCuPnVnZ0.webp)