Brand & Identity

Music festival brand and homepage

Music festival brand and homepage

Submit to brief

WITH DESIGNER

Flavia Mar

Flavia is Visual Designer for video app startup Biteable and also a passionate illustrator and tattoo artist

On team

TAGS

Food, Music, Brand, Festival, UI, Theme, Bright, Fun, Playful

Brief overview

Tropicalia is a new music & food festival based in California which is due to launch in Summer 2020. It’s an ‘all things tropical’ festival, celebrating the best of Latin, Caribbean and African cultures. It blends traditional rhythms with new groundbreaking sounds from the new era in ‘a movement of subversion and beauty, with a vivid, multi-disciplinary blossom of music, arts and food.’


The name Tropicalia is inspired by a Brazilian cultural movement that arose in the 60’s – when the country was going through a military dictatorship – and revolutionised music, film and arts. The movement combined the popular and the avant-garde, the traditional Brazilian culture with foreign influences.


This utopian festival wants to revolutionise culture as much as the original movement did. They want to go against the oppression, the rules and the traditions by mixing new sounds, cultures and ideas. They already had their logo developed (you can download it in the assets) and are now looking for a beautiful, out-of-this-world website.


They want something unique, peculiar and different from anything they’ve ever seen before. Think bright colours, vibrant tropical patterns, big text. Something to ‘shock’ the public and get them involved in the atmosphere of the event. It can even be a bit kitsch (but just a bit!).

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SUBMIT WORK FOR FEEDBACK

FOUNDATION LESSONS

CO-WORKING / FEEDBACK SESSIONS

MEMBER-ONLY BRIEFS & CHALLENGES

CONNECT WITH LIKEMINDED CREATIVES

FREELANCE OPS + JOB ALERTS

GET YOUR PORTFOLIO REVIEWED

Creative Direction

Creative

Direction

Festival theme by bLee Hodges

Tropical music festival Inspo - artist unknown

Brand pattern by Manitou Design

Pattern by Bailey Miller

Deliverables

Timeframe

Logo / brand identity

Website design

Badges, icons & crests

2

DAYS

This is the typical timeframe a project like this would be expected to be completed within

Timeframe

Pro response

This brief has been completed by Pro designer:

This brief has been completed by Pro designer:

Flavia Mar






Briefbox Plus

Join our community and get direct mentor access for just £10/month

  • SUBMIT WORK FOR FEEDBACK

  • LIVE LESSONS & INDUSTRY TALKS

  • CO-WORKING / FEEDBACK SESSIONS

  • MEMBER-ONLY BRIEFS & CHALLENGES

  • CONNECT WITH LIKEMINDED CREATIVES

  • FREELANCE OPS + JOB ALERTS

  • GET YOUR PORTFOLIO REVIEWED

  • MONTHLY 1:1 MENTORING (Plus Premium)